Thursday, February 11, 2010

Purchasing Address Lists & "Move-in" Lists

One area that a co-op marketing group could do to reach out pretty cost effectively is to purchase and plan mailers and mail campaign pieces.

Purchasing address lists may be an excellent way to target out an outreach/marketing campaign.  Purchasing change of address lists i.e. people moving into the area and other "new home owner" mailing lists might be one of the best ROI groups for "blind" solicitations.

Other "Public Record" type names if legal might be another source i.e. marriage, child birth, etc.  Voter file might also be a good source.

One source -

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