Besides an advertising budget and a advertising strategy - what else do we need?
Coordinated outreach and PR for "free media" -- this means setting up a list and managing that list actively. This means hiring a PR firm/person who can help develop angles/pitches and then has the relationships to make that coverage happen.
Part of it will actually be developing some demographic targets and then doing events, activities, inclusion in a unique way. The goal is to both ge tthe marketing campaign buzz and media coverage but also to get other human interest pieces and community calendar listings for individual churches.
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