Easter Package?

Blanket 10K piece mailing of a postcard in the selected zipcodes
First newly moved X # of a postcard in the selected zipcodes
500 post cards for members mailing handled by TA
2,500 door hangars for the immediate neighborhood
1,500 tent/business cards for the congregation (Car Windshield)
1,000 post cards for members to mail/distribute
2 Exterior banners with same look & feel (On Front of church, One side)
1 Interior banner to carry through the campaign
2 sandwich board sized prints with same look & feel
2 Sign Shakers
Artwork for print advertisements & Email Campaign / Website Posting

Potential Targets Newspapers

Oakland Tribune
NEED PHONE
NEED EMAIL

Need the other contact information from the board for the African American "Sunday Morning" papers.  Need to call and get pricing info / ad requirements.

The Globe Newspaper Group

3051 Research Blvd

Richmond, CA 94806

510-297-4412

www.globenewspapers.com

The Post

405 14th Street #1215

Oakland, CA 94612

?

?

Sunday Morning News

337 17th Street, Suite 210

Oakland, CA 94612

510-268-1121

SundayMorningNews@sbcglobal.net

Black Radio

AM1100

www.kFax.com

Christian Radio

KMEL

KBLS

African American Web Sites

http://www.thegrio.com/

http://www.blackweb20.com/

ChipIn

http://www.chipin.com/

Simple form to allow tracking of donations for a set time against a goal.

Similar type function should be done by whatever provider we have.

Targeting: Political Donors

Obama Donors
Barbara Lee
Barbara Boxer
Anti-Prop 8
School Campaigns
etc.

List targeting - Magazine lists to target

We need to look into the possibility of purchasing the local mailing list data for mags like Jet, Black Entrepreneur / Enterprise, Ebony, Vibe, African American Golfer, Essence, Sister to Sister, Upscale, etc.

Street Party Permit?

Can we get a street party permit for Pentecost Sunday?

Peter

Demographics for 94609 (and nearby Zip Codes)

Oakland Zipcode Map
http://www.city-data.com/zipmaps/Oakland-California.html


94609 (We are in the western most edge
http://www.neighborhoodlink.com/zip/94609

The Economics

• Average House Value: $256,700
• Average Annual Household Income: $47,724
• Businesses: 685
• Employees: 10,091
• Annual Payroll: $457,215,000 

Demographics

• Total Population: 21,093
• White Population: 7,464
• Black Population: 9,432
• Hispanic Population: 2,063
• Asian Population: 1,624
• Hawaiian Population: 30
• Indian Population: 144
• Male Population: 9,938
• Female Population: 11,155
• Median Age: 32.8
• Median Age of Males: 32.2
• Median Age of Females: 33.3

94612 (Closer to downtown)
http://www.neighborhoodlink.com/zip/94612

The Economics

• Average House Value: $135,400
• Average Annual Household Income: $29,131
• Businesses: 1,828
• Employees: 36,866
• Annual Payroll: $2,052,346,000 

Demographics

• Total Population: 11,700
• White Population: 2,753
• Black Population: 4,628
• Hispanic Population: 1,319
• Asian Population: 2,931
• Hawaiian Population: 23
• Indian Population: 101
• Male Population: 6,138
• Female Population: 5,562
• Median Age: 39.2
• Median Age of Males: 39.1
• Median Age of Females: 39.3

94607 (Closer to Bay Bridge)
http://www.neighborhoodlink.com/zip/94607

The Economics

• Average House Value: $158,600
• Average Annual Household Income: $35,938
• Businesses: 1,327
• Employees: 21,611
• Annual Payroll: $1,071,419,000

Demographics

• Total Population: 21,048
• White Population: 2,381
• Black Population: 10,689
• Hispanic Population: 2,647
• Asian Population: 5,626
• Hawaiian Population: 40
• Indian Population: 119
• Male Population: 10,305
• Female Population: 10,743
• Median Age: 33.7
• Median Age of Males: 32.8
• Median Age of Females: 34.8

Outreach

Develop needs list for local school (food, clothing, supplies, etc.) have members sign up.

Church Marketing 101 Book

The Book || The official website of Richard Reising

This "must read" (we're not just saying that--look at what others are saying below) is a handbook to building a contageous church. Whether you are a marketing guru or novice, you will find it inspiring, encouraging, and hopeful. It’s everything you’ve been secretly thinking about church since you’ve been at church, but it’s also the solutions that churches are needing. In this book, Richard breaks down marketing principles and brand strategy by offering fresh insight into what both creates and hinders church growth. Built on a strong biblical foundation, he reveals how small changes can have a big impact on growth. Strategic marketing can set your church apart, creating the momentum to change the life of your church and your community for eternity. Bottom line: it’s worth the read.  

Monvee took the webinar

Their system continues to look intriguing and possibly a good match with re-engaging the 45 and less or non-regular attendees to compliment Alternative Worship.  It is very Web 3.0 which is good for us techies but they are addressing how to be friendly to those less computer savvy.  Pricing right now is somewhat affordable over all especially since they are waiving a lot of the fees they will charge in the future, in exchange for participating in the beta.  Beta pricing is based on % of annual budget, # of average monthly adult attendees, % of those we plan to include & reach -- formula sounds difficult but it is not.

Will continue to research and see where it takes me.  They stress "disciples need to be handcrafted, they can't be mass produced."

I'm communicating with Jamie George @ Monvee who is Episcopalian herself and trying to build up a ministry to the unchurched / youth / Gen X.  So there is a good level of understanding of cultural/church issues vs. only evangelic mega-church or new seed churches.  Which has been an issue for some of the other tools and ChMS's I've looked at.

http://monvee.com/

Join the Choir Sunday - Lift Every Voice & Sing

Concept that you can show up at 9:15, get on the robes and go through some practice time with the choir/music director. When service is over get your picture taken in the robes and let people share that with friends & family. We'd give tools to people i.e. email w/graphic to share that they could send to friends and family to invite them that sunday.

We could video or audio record the singing and post online so people could share that with friends.

We could do a gospel lunch/brunch if the response was good after the first time.

Would need to pick hymns/gospel songs that are widely known and in a normal key. Might encourage a few attendees to join the choir.

Facebook Developers | Facebook Connect

Facebook Developers | Facebook Connect: "F"

Good data points on response rates for Facebook Apps/External site integration i.e.

Engagement

Social Comments

Add social comments to every piece of content.

1-2 hours

+15-20% comments +15-20% registered users

Using Pentecost Sunday as a Re-Welcoming Day / Second Push

Besides an early target for using Holy Week for potential kick start to welcoming efforts the next major day in the church Calendar we could sync up and do a second outreach using the lessons learned would be Pentecost.

Pentecost (May 23rd) could be our big push to get Welcoming done right and do a real marketing campaign with follow-up survey.  Format could be to focus on that Family Reunion, Re-welcoming / Revitalizing the Church / Raise the Spirits.  Not sure if we ar near any specific anniversary year or not but that too could be a theme/message.

Resource: Church Marketing Lab (beta)

Flickr: Church Marketing Lab (beta)

http://www.flickr.com/groups/cfcc/ --- check out their Discussions Board, besides being a designers' group, they discuss church things.

Free WiFi for the local community around the church

Community Free WiFi?

One idea that Ed and I have discussed a few times is providing Free Internet to the nearby community.  Hardware investment would be greater than just solving our own problem but we might be able to get a grant for this directly/indirectly.  

One local new potential community partner in this is the Teen Green & Media Center that opened a block down in the former Covenant House location.   Our steeple / building height (would need to be done in a way not to hurt the building or the historic status of it) might be a good place to locate it while they might have access to funding sources or donors.

If there is a reticence to making the church itself a community center physically there very well may be ways to do it virtually and give something back to the immediate area.

It could also be an advertising tool as people could be forced to see a landing page (that could have things like our calendar, etc.) and agree to certain terms before gatewaying out.  Similarly a code could be required that we then used to force them to interact with us like on a weekly basis.

Yes we could limit the access to adult sites.  Yes we could do some bandwidth management that keeps enough bandwidth for our uses in the church i.e. technically run 2 different wifi networks giving priority to the private network first.

Options for Internet inside St. A's Church itself

We could potential setup a "repeater" of the office DSL into the church -- but this would require building to building wiring or worse a less than optimal wifi link to bridge and then repeat.  Higher "gain" antennas have not really worked for me in the past to solve this unless you buy very high end equipment on both sides.

Cellphone based solution where a mini-router can be setup that has a 3G / 4G connection.  This could be taken on/off site, turned on/off, secured, etc.

DSL could be added to the phone line in the sacristy.

Other Wireless Internet options that are more "fixed" i.e. non-moveable but higher speed -- would need to place an antenna on the outside of a church building.

Pros:

Access to members attending meetings

Allow for training and doing "business" tasks onsite before/after the service

Allow for "broadcast" of services specifically weddings, funerals, etc.

Potential attendance tracking solutions to post directly to the web

"Picture Facebook" help those in ministry have a quick directory of people / pictures / contact info

Cons:

Cost vs. Benefit / Return on the Investment

How important is this need vs. any others?

Co-Op Shared Resources

Besides an advertising budget and a advertising strategy - what else do we need?

Coordinated outreach and PR for "free media" -- this means setting up a list and managing that list actively.  This means hiring a PR firm/person who can help develop angles/pitches and then has the relationships to make that coverage happen.

Part of it will actually be developing some demographic targets and then doing events, activities, inclusion in a unique way.  The goal is to both ge tthe marketing campaign buzz and media coverage but also to get other human interest pieces and community calendar listings for individual churches.

Decent email CRM/marketing/campaign functionality

 Functionality of interest integrated into Kingdom Tools:

• Create custom newsletters that you can distribute to your whole database, or to specific groups or individuals inside of your database
• Enjoy this great tool for promoting upcoming events; include an RSVP link to allow recipients to register online for an event
• Easily create optional follow-up pieces that will be automatically sent to recipients who have not RSVP'd by a certain date, and another follow-up that is automatically sent to those who have not registered yet
• Include a "Send to a Friend" link; recipients easily forward mailpiece to others using this link, and mailpiece is automatically personalized for their friend
• Their friend's contact information is automatically added to a specific group in your database
• Great for keeping visitors and church community aware and connected.

Purchasing Address Lists & "Move-in" Lists

One area that a co-op marketing group could do to reach out pretty cost effectively is to purchase and plan mailers and mail campaign pieces.

Purchasing address lists may be an excellent way to target out an outreach/marketing campaign.  Purchasing change of address lists i.e. people moving into the area and other "new home owner" mailing lists might be one of the best ROI groups for "blind" solicitations.

Other "Public Record" type names if legal might be another source i.e. marriage, child birth, etc.  Voter file might also be a good source.

One source -

• http://www.buy-direct-mailing-lists.com/new-movers-mailing-lists.html - offers $0.45/name to buy list, print card and mail.