We need a consistent identity / branding / look and feel across all media including:
Web Site
Facebook / All Social Media sites
New Church Sign
Printed Materials for Welcoming (Visitor card, brochure, signage, etc)
Door hangers
Stationary
Letterhead
Business Cards
Flyers
Sign shakers / human directionals
Bumper Sitcker / Bumper Magnet
Window Decals
License Plate frame / wraparound (Engraved or printed) (http://www.cafepress.com/+episcopal+license_plate_frames)
Places to market:
Street fairs (Solano Stroll)
Farmers markets
Advertising:
Billboard
Mobile billboard
Transit - Bus Interior, Bus Shelter Poster, BART Poster, Bus Bench
Grocery Cart
Movie theater
Needs to include/represent the African-American identity of this congregation -- possibly African themed textile background that could also look good in black and white as well as/or the "leather border" from around the church that ties back into the historical nature of the building. Image of the Window/Front is definitely recognizable and would be good to carry forward too.
Thursday, March 4, 2010
New Branding/Identity to go across all media..
Labels:
Advertising,
End User Experience,
Marketing,
Problem Areas,
Strategy
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