Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, March 31, 2010

Signage

Finally was able to get my head back around to the Easter Signage.  Designed a sign myself as time was short and the graphic design firm I was talking to may not have been even able to slot us any longer in time to make a deadline for Good Friday.  We ordered an A-Frame/Sandwich board/Standee and an extra print to go into the case & over the current sign letterboard/felt.

We still need a temporary 4x8 pole pocketed banner for the front area with general church info to be there temporarily as we try and raise funds for the new permanent sign.

I had to deep six the other more ambitious Easter plans for time and money.  Saving those ideas for the next round.

A-FRAME FINAL COST for purchase of A-Frame and 3 - 24"x36" prints was: $350 including $135 of that being for the A-Frame itself and $80/for signs when done on a longer lead time.  The A-Frame is reusable we can either create a  standard design with a "blank area in the middle" that we can then print and post or run entirely new signs from time to time.

YARD SIGNS for weekend post/take down:

Yard signs & wire stake
(25)   $30.78 ea. (plus tax)
(50)   $22.80 ea. (plus tax)
(100) $15.75 ea. (plus tax)


TEMP BANNER/SIGN -- to sink the cement boots, buy the pipes and print a 4' wide by 8' double sided banner with pole pockets is 776.80.  Replacement banners would be $480+tax and we could run them as needed after the permanent sign is made and installed.


Temporary Banner & poles
$ 603.00   (1)ea. 4'x8' banner & poles
    58.80    tax
  115.00    Install labor
$ 776.80

Tuesday, March 23, 2010

Spent part of the day dealing with voicemail / autoattendants

I helped configure a rudimentary autoattendant setup so that when AT&T releases the church's main line people won't go into thin air.  I wrote a more complex set of behaviors/logic but need the Rector around to work through the logic/steps.

I also had to be in the office to answer the verification calls for the broadcast voice mail providers so it shows the proper office number in the caller id.

Monday, March 22, 2010

Broadcast VM Providers

DialMyCalls.com (-20% non-Profit Discount)


CostNumber Of CreditsPrice Per Credit
$10.00140 Credits7¢ Per Credit
$25.00380 Credits6.5¢ Per Credit
$50.00825 Credits6¢ Per Credit
$100.001800 Credits5.5¢ Per Credit
$250.005000 Credits5¢ Per Credit
$500.0011,100 Credits4.5¢ Per Credit

==========================


phone numbers
in your calling list
 silver plans
monthly pricing
sign up
now!
 gold plans
monthly pricing
sign up
now!
25 $6.99sign up » $12.90sign up »
50 $13.99sign up » $22.90sign up »
75 $23.99sign up » $34.90sign up »
100 $33.99sign up » $44.90sign up »
150 $43.99sign up » $54.90sign up »
200 $53.99sign up » $64.90sign up »
250 $63.99sign up » $74.90sign up »
300 $73.99sign up » $84.90sign up »
400 $83.99sign up » $94.90sign up »
500 $93.99sign up » $104.90sign up »
=============================

$0.035/per call/minute

==============================


$0.05/per call 2 minutes max.

Saturday, March 20, 2010

Email Marketing Providers / Survey Providers

http://www.mailchimp.com
FREE for under 500 members on a list
$30/unlimited everything

https://www.surveygizmo.com/new-account/?page=mailchimp&ap=25168
Mailing List & Survey solution integrated -- 50% non-profit discount.

http://www.myemma.com/pricing.php
$249/setup + $X/month for email

Network For Good (powered by Emma)
Constant Contact
Vertical Response

Thursday, March 11, 2010

Book Trading Network

Trying to get kids reading in the city.  Honor system based lending and exchange/trade points at churches and other spots of books that have been "tagged" with a simple sticker that could be printed from any laser/inkjet.  So anyone could tag their own / favorite books and leave them at an exchange site or someplace out into the community (bus / bart / etc) with a tag saying you can return this to the nearest exchange site go to the web address.

Goal would be to have kids who may not have access to kids books and new kids books get them into their hands.   If they really loved a book they could keep it.  If they liked it they could be encouraged to write a message to the next reader and leave it inside (possibly on a bookmark).

Wednesday, March 10, 2010

Bulk Mail H*ll -- Can someone

http://pe.usps.com/businessmail101/getstarted/bulkMail.htm

What is Bulk Mail? Is it Right for You?

The term "bulk mail" refers to larger quantities of mail prepared for mailing at reduced postage. In Business Mail 101, the term "bulk mail" means commercial First-Class Mail and advertising mail (called "Standard Mail" by the Postal Service). Commercial prices are available for other classes of mail, too. The Postal Service uses the terms "bulk" and "presorted" interchangeably.

Bulk prices are discounted from "single-piece". "Single-piece" means that you pay the full postage price; when you put a stamp on a letter, you're paying the single-piece postage. Many mailers pay single-piece postage even though they are doing large mailings. Why? Because they don’t want to do any extra preparation work—they don’t have the time, or it’s just not cost effective for their business. Business Mail 101 will help you make smart choices about your own mail to determine if commercial prices are right for you.

What Are Commercial Prices?

The Postal Service offers discounts for bulk mailings because you do some of the work that otherwise would have to be done by the Postal Service (for example, sorting the mail by ZIP Code or transporting the mail to a different postal facility). Everyone benefits from this "work-sharing." Mailers make an investment in time and technology, and the Postal Service’s costs are reduced and you pay less postage.

In order to mail at commercial prices, you need to:

  Get a mailing permit (permission to mail) and pay an annual mailing fee.
Pay postage using one of several convenient methods: precanceled stamps, postage meter, or permit imprint.
Make smart choices about the size, shape, and weight of your mailpiece.
Ensure that your addresses are accurate.
Presort the mailpieces (separate or sort your mail by ZIP Code).
Take your mail to the Post Office where you hold your mailing permit.


The choices you make can result in significant postage savings. Click here for a discussion about the postage prices you'll pay.

Minimum Quantities for a Bulk Business Mailing

To qualify for certain postage discounts, you must mail a minimum number of pieces:

  500 pieces for First-Class Mail.
200 pieces (or 50 pounds of mail) for Standard Mail.
50 pieces for Parcel Select.
300 pieces for Presorted or Carrier Route Bound Printed Matter.
300 pieces for Library Mail.
300 pieces for Media Mail (formerly called "book rate").

=======================================================================

Current Pricing:

First Class
Letter & Large Postcard - $0.44
Postcard (Small) - $0.28

First Class Commercial/Business:

Letter & Large Postcard - $0.335 (Automation + Zip5)
Postcard (Small) - $0.205 (Automation + Zip5)
Letter & Large Postcard - $0.414 (Presort + Zip5)
Postcard (Small) - $0.245 (Presort + Zip5)




Standard Mail Nonprofit
LETTERS—CARRIER ROUTE & AUTOMATION
No Entry Discount - Saturation - Carrier Route - $0.110
DSCF - Saturation - Carrier Route - $0.067

LETTERS - NONAUTOMATION
No Entry Discount - Machinable - AADC - $0.155
DSCF - Machinable - AADC - $0.112
No Entry Discount - Nonmachinable - 5-Digit - $0.229
DSCF - Nonmachinable - 5-Digit - $0.186



=======================================================================



--Applying for a MAILING permit is different from applying for nonprofit mailing privileges. If you are a nonprofit mailer, first decide how you want to pay postage. Then apply for your mailing permit. Then apply for nonprofit mailing privileges. A postal employee can help you make sure you're taking the right steps in the right order.

=======================================================================

Definitions:

Automation–Compatible Mail - Mail that is prepared according to USPS standards so it can be scanned and processed by automated mail processing equipment such as a barcode sorter.


Presort - The process by which a mailer prepares mail so that it is sorted to the finest extent required by the standards for the price claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is prepared. Not all presort levels are applicable to all mailings.

Presorted First-Class Mailing - A nonautomation category for a mailing that consists of at least 500 addressed mailpieces and is sorted and prepared according to USPS standards. This mail does not bear a barcode.

Presorted Mail - A form of mail preparation, required to bypass certain postal operations, in which the mailer groups pieces in a mailing by ZIP Code or by carrier route or carrier walk sequence (or other USPS–recommended separation).

Presorted Prices - A discounted price. In exchange for this lower postage price, mailers must sort their mail into containers based on the ZIP Code destinations on the mail.




=======================================================================

Mail Rate calculator:
http://dbcalc.usps.gov/CalculatorSetPage.aspx

Nonprofit Enhanced Carrier Route Standard Mail allows nonprofit organizations to save even more for bulk mailings weighing less than 16 ounces. All you have to do is sort mailpieces to the individual carrier routes within a 5-digit ZIP Code™.

Standard Mail requires a minimum of 200 pieces or 50 pounds per mailing. It can not be used for sending personal correspondence, handwritten or typewritten letters, or bills and statements of account. Prices are based on weight, shape, preparation, and entry. Automation prices are lower than nonautomation prices.

-------------------

http://pe.usps.gov/text/qsg300/Q240b.htm

Applying for a Permit Imprint

---------------------

http://pe.usps.com/businessmail101/postage/applyPermit.htm


How to Apply for a Permit Imprint

1). Download a copy of Form 3615, Mailing Permit Application and Customer Profile. Copies are available from your local business mail entry unit or Post Office.

2). Take your completed Form 3615 to your local business mail entry unit or Post Office.
Tip: Most permit imprint numbers are given out through the main post office in your area, which may not be the place where you’ll take your mail. Before heading out, call your local Post Office and ask where you need to take your application. Use the Post Office locator to find phone numbers and addresses.

3). At the post office, submit your Form 3615 and pay the permit imprint application fee ($185). This fee covers the costs of setting up an account in your organization’s name. This is a one-time only fee, and it is separate from the annual mailing fee.


----------------

http://pe.usps.com/businessmail101/postage/permitImprint.htm


Permit Imprint

Permit imprint is the most popular and convenient way to pay for postage, especially for high volume mailings. Instead of using precanceled stamps or a postage meter, the mailer prints postage information in the upper right corner of the mailpiece. This postage block is called an "indicia." Here’s a sample of what a permit imprint indicia looks like. The indicia is printed onto each mailpiece.

To use permit imprint, you set up a postage account (called an "advance deposit account") at the Post Office where you’ll be depositing your mail. When you bring your mailing to the Post Office the total postage is deducted from your account. It’s like having a checking account at the Post Office.


------------------

http://pe.usps.com/businessmail101/postage/precanceled.htm

Precanceled Stamps


Precanceled stamps are special stamps that come in small denominations and are specifically for Presorted First-Class Mail and Standard Mail mailings. Mailers apply these special stamps to envelopes at a lower postage price (say, 10 cents) and pay the difference when they drop off the mail at the Post Office. The business mail entry unit clerk can help you fill out your postage statement to calculate how much you still owe. You can pay that difference with a check, a meter strip, or through a postage account.

Precanceled stamps are available in four denominations:

25 cents for Presorted First-Class Mail only
15 cents for Presorted First-Class Postcards only
10 cents for Regular Standard Mail only
5 cents for Nonprofit Standard Mail only




-------------------

http://pe.usps.com/businessmail101/postage/precanceledPermit.htm


How to Apply For a Permit to Use Precanceled Stamps

Get a copy of Form 3615, Mailing Permit Application and Customer Profile. Copies are available from your business mail entry unit or local Post Office.
2. Fill out Form 3615. Check the box that says "Precanceled Stamp Authorization."

3. Turn in the completed Form 3615 at your local business mail entry unit or Post Office. There is no application fee to get a permit to use precanceled stamps. Before heading out, call your local Post Office and ask where you need to take your application. Use the Post Office locator to find phone numbers and addresses. You don’t need to fill out a new form, and there is no fee to amend Form 3615.


--------------------

http://pe.usps.com/businessmail101/postage/tipsPrecanceled.htm


Tips for Using Precanceled Stamps

Use these tips to mail successfully with precanceled stamps:

  Some mailers believe that envelopes with stamps get noticed and opened before other pieces of mail. You can use that to your advantage by using precanceled stamps to send your promotional messages.
Using precanceled stamps on your mail is an easy way to get started with bulk mail. Many first-time mailers use precanceled stamps.
Precanceled stamps come preprinted with the required rate markings. First-Class Mail precanceled stamps say "PRESORTED FIRST-CLASS." Standard Mail precanceled stamps say "PRSRT STD" or "NONPROFIT ORG."
Postage Statement: When preparing your mail, use the "postage affixed" postage statement (because you’ve already put some postage (but not all of it) on your mailpiece). The postage statement will help you figure out how much postage you still owe when you drop off your mail at the post office.
Your mailpiece MUST have a complete domestic return address, preferably in the upper left corner.
Some mailers establish an advance deposit account to pay the postage they still owe on their precanceled stamp mailings.
Mailpieces bearing precanceled stamps must be brought to the post office where you hold your permit. They CANNOT be dropped in a collection box or given to a carrier.
There are self-adhesive precanceled stamps.



=======================================================================

http://pe.usps.com/businessmail101/misc/nonprofitApplication.htm


How to Apply for Authorization to Mail at Nonprofit Rates

Get a copy of Form 3624, Application to Mail at Nonprofit Standard Mail Rates. The form also is available from your postmaster or local business mail entry unit.
     Form 3624, Application to Mail at Nonprofit Standard Mail Rates.
Fill out Form 3624. Lines 1-8 and Lines 10-17 are self-explanatory. For Line 9, check the category (ONLY ONE) under which you are applying.
Required documentation. You must submit some documentation with your application to support your claim for nonprofit rates:
Formative papers—e.g., articles of incorporation, constitution, or charter.
IRS letter of exemption from payment of federal income tax.
Other evidence of nonprofit status—e.g., a financial statement prepared by an independent auditor substantiating organization’s nonprofit status (statement must include balance sheets, notes, etc.).
......

http://pe.usps.com/businessmail101/postage/annualMailingFee.htm


Annual Mailing Fee

Regardless of the method of postage payment you chose, if you mail in bulk you must pay an annual mailing fee (sometimes called a "bulk mailing fee"). This fee is separate from any other application fees or account deposits. You can pay via cash or check at the Post Office or BMEU. There is no special form to fill out.

Paying the annual mailing fee gives you permission to mail a certain class of mail from a certain postal facility for 365 days. For instance, you would need two different permits to mail First-Class Mail and Standard Mail bulk mailings from the same office.

You cannot mail in bulk until you pay your annual mailing fee.

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http://pe.usps.com/businessmail101/postage/mailingPermit.htm


Mailing Permit

A mailing permit is permission to use a certain postage payment method for bulk and discounted mailings. Instructions for applying for a mailing permit are included under each method of payment.

There is no fee to apply for a permit to mail with precanceled stamps or a postage meter.

There is a fee to apply for a permit to mail with permit imprint. This one-time only fee pays for setting up your permit imprint account. The permit imprint application fee is due when you turn in your application for a permit imprint.

You must hold a permit and pay an annual mailing fee at every Post Office where you want to enter and pay for your mail.

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http://pe.usps.com/text/qsg300/Q703.htm


Eligibility Overview (703.1.0)

Only qualified political committees, voting registration officials, and organizations that meet specific standards for qualified nonprofit organizations and that have received specific authorization from the USPS may mail eligible matter at the Nonprofit Standard Mail prices. Except for previously accepted mailings being deposited under a plant-verified drop shipment program (705.15.0), nonprofit mailings presented for USPS acceptance must include a properly prepared mailing statement bearing the national authorization number of the approved nonprofit organization. Pieces mailed at the Nonprofit Standard Mail prices must meet the general standards for Standard Mail (243.2.0 for letters, 343.2.0 for flats, 443.2.0 for parcels) and the standards specific to any other discount or price claimed.

Qualified organization: the organization is not organized for profit, and none of its net income inures to the benefit of any private stockholder or individual. Types of organizations that may qualify (703.1.2): religious, educational, scientific, philanthropic, agricultural, labor, veterans, and fraternal. Voting registration officials and national and state political committees may be qualified without regard to their nonprofit status.

Ineligible nonprofit organizations (703.1.4): service, social, and hobby clubs; citizens' and civic improvement associations; state, county, and municipal governments are generally not eligible.

......

Cheap Banner Printer

http://www.todaysprinter.com/Banners/Economy-banners?gclid=CIPZkeSPr6ACFQYoawoddymHZg

Potential Donor for Signage

Vestry talked about signage issue -- Fr. Williams brought my vendor / rough pricing outline to the Vestry.  A potential donor from a while back's name came up.  Working today to followup with someone who knows her better before I directly/indirectly reach out.  Montauk Signs will get back to me with a draft design by this weekend.

Credit Card Processor Discussion Goes to Finance Committee

Vestry assigned it to the Finance Committee to come back with a recommendation next month.  Need to talk with Don White on it.

Tuesday, March 9, 2010

Book of Common Prayer Copyright ?

Need to research it and see which body has the copyright and process/payments if we created online tool/version and/or offline printed synopsis version for new members with Psalms and RSV Gospels + Text.  (Travelers & Sick Bible)

Easter Package?

Blanket 10K piece mailing of a postcard in the selected zipcodes
First newly moved X # of a postcard in the selected zipcodes
500 post cards for members mailing handled by TA
2,500 door hangars for the immediate neighborhood
1,500 tent/business cards for the congregation (Car Windshield)
1,000 post cards for members to mail/distribute
2 Exterior banners with same look & feel (On Front of church, One side)
1 Interior banner to carry through the campaign
2 sandwich board sized prints with same look & feel
2 Sign Shakers
Artwork for print advertisements & Email Campaign / Website Posting

Survey sent post attendance as part of follow up

I think there was an excellent survey or list of areas to cover with someone in that first call back and/or emailed out as well.

It covered areas like parking, etc.

Potential Targets Newspapers

Oakland Tribune
NEED PHONE
NEED EMAIL

Need the other contact information from the board for the African American "Sunday Morning" papers.  Need to call and get pricing info / ad requirements.

The Globe Newspaper Group
3051 Research Blvd
Richmond, CA 94806
510-297-4412
www.globenewspapers.com

The Post
405 14th Street #1215
Oakland, CA 94612
?
?

Sunday Morning News
337 17th Street, Suite 210
Oakland, CA 94612
510-268-1121
SundayMorningNews@sbcglobal.net


Black Radio

AM1100
www.kFax.com
Christian Radio

KMEL

KBLS

Yard Signs / Political Size for Lawns

To go with the broad diocesen marketing campaign

African American Web Sites

http://www.thegrio.com/

http://www.blackweb20.com/

Simple Words on inclusion and community

THE Ohio State Buckeyes Coach on how he'd deal with gay player, "We strive to teach and model appreciation for everyone. One, we are a family. If you haven't learned form your family at home that people have differences and those strengthen the whole, then you are hopefully going to learn it as a part of the Ohio State football family.

Two, every part of our team is important and every role has value - no job is too small and no person is irrelevant - that's a great lesson that transcends society. When I think of the diversity on our team the past few years, it goes way beyond just a racial, sexual or ethnic mix... Whatever a young man feels called to express, I hope we will help him do it in a supportive environment."

http://issuu.com/outlookcolumbus/docs/2010-03-01_outlook_columbus__reduced/33?zoomed=&zoomPercent=&zoomX=&zoomY=&noteText=&noteX=&noteY=&viewMode=magazine

National Urban League - Combination Site

http://iamempowered.com/

Books for educating new members to Episcopal Church

BOOK for Welcoming Recipients / Members


What is calling you?
- Branding campaign possible idea

Book of Common Prayer Versions

BCP Paperback (Link Text Wrong)

http://standrewsbookstore.com/aprayerbookforthearmedservices-1.aspx

BCP Economy Hardback <19.99>

Prayer Book for the Armed Service (2008) - $5
http://episcopalbookstore.com/Product.aspx?ProductID=3983

Book of Common Prayer (Chapel Sized)
http://episcopalbookstore.com/Product.aspx?ProductID=2203

Book of Common Prayer (Pew Sized)
http://episcopalbookstore.com/Product.aspx?ProductID=561

Hip Hop Prayer Book

Book of Uncommon Prayer
http://episcopalbookstore.com/Product.aspx?ProductID=2869

Prayer Dice

Bedtime Prayer
http://www.episcopalbookstore.com/Product.aspx?ProductID=3472
  • God, hold me and bless me, Grant me Rest, When You are with me, I sleep the best. Amen.
  • Angels bless and angels keep, Angels guard me while I sleep, Bless my heart, bless my home, Bless my spirit as I roam. Guide and guard me through the night. Wake me with the morning light. Amen.
  • Good evening, God, I come to rest. I hope today I did my best. Forgive me if I missed Your mark, Be with me always in the dark. Amen.
  • Now I lay me down to sleep. I pray the Lord my soul to keep. May angels cradle me at night And bless me in the morning light. Amen.
  • God, I thank you for this day! Be with me while I sleep. Comfort all who weep. Guard your world tonight! Bless us with your might. Amen.
  • Angle of God, My Guardian dear, To whom God’s love commits me here. Watch over me throughout the night, And keep me safe within your sight. Amen 
Table / Meal Blessing Dice
  • Bless our food, dear God we pray, and bless us, too throughout this day. Keep us safe and close to you. Keep us just in all we do. Amen.
  • We thank you, Lord, for generous hearts, for sun and rainy weather. We thank you, Lord, for drink and food, and that we are together. Amen.
  • For life and food, for love and friends, for everything Thy Goodness sends, Almighty God, we thank Thee. Amen.
  • Thank you for the earth so sweet. Thank you for the food we eat. Thank you for the birds that sing. Thank you, God, for everything! Amen.
  • God, bless this food we are about to receive. Give bread to those who hunger, and hunger for charity and justice to us who have bread. Amen.
  • Bless us, O Lord, and these Thy gifts which we are about to receive from Thy bounty! Amen
 Traditional Prayer Dice
  • Glory be to the Father, and to the Son, and to the Holy Spirit. As it was in the beginning, is now, and ever shall be, world without end. Amen. 
  • Our Father, who art in Heaven, hallowed be thy name. Thy kingdom come. Thy will be done on earth as it is in Heaven. Give us this day our daily bread, and forgive us our trespasses, as we forgive those who trespass against us, and lead us not into temptation, but deliver us from evil. Amen. 
  • Lord Jesus Christ, fill us with your love that we may count nothing too small to do for you, nothing too much to give, and nothing too hard to bear. Amen. 
  • O my God, I love you with my whole heart and soul, because you are all good and worthy of all my love. Amen. 
  • Angel of God, my guardian dear, to whom God's love commits me here, ever this day be at my side, to light and guard, rule and guide. Amen. 
  • Hail Mary, full of grace, the Lord is with thee. Blessed art thou among women, and blessed is the fruit of thy womb, Jesus. Holy Mary, Mother of God, pray for us sinners now, and at the hour of our death. Amen