The Methodist Church communications folks have done some SERIOUS heavy lifting to organize both a cool campaign Rethink Church / 10thousanddoors.org but also a self analysis/audit and a marketing plan builder tool for congregations.
This is on top of the $20mil marketing campaign.
http://www.umcom.org/site/c.mrLZJ9PFKmG/b.5160951/k.54F3/Church_Marketing_Plan.htm
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