- one would be a stripe of african textile/cloth/pattern along the left side to represent the people/tapestry of the community inside
- It would need to be 1/3 to 1/4 the width of the logo and need to look amazing in color and clear/understandable in black & white (All sizes of the logo -- i.e. can't be overly detailed but could be zoomed in stripe pattern), and easy to reproduce on logo'ed items (signage, tshirts, clothing, etc).
- Kente Prints: http://images.google.com/images?sourceid=chrome&q=Kente%20Prints&um=1&ie=UTF-8&sa=N&hl=en&tab=wi
- one would be leather & wood beadwork chair rail border that is inside the church to further emphasize the "historic" nature of the building and its preservation and beauty
- It would go across the bottom of the logo running the full width and equal to 1/4 or 1/5 the entire height of the logo. Again the color version needs to look amazing and the black and white version needs to hold up.
- We could/should keep the existing window/facade in my opinion.
- Alternate is drawing of St. Augustine (or St. Augustine & St. Monica) that would represent his ethnic heritage accurately. Possibly a woodcut/block cut style look and if we need inspiration -- look back at old priests we've had in the church.
UPDATE:
Could go more simply -- existing church logo superimposed over a kente patterened quilt/tapestry that could be multicolored and drop the wood/leather border element from the logo perse but use it as part of the look and feel/treatment whenever there is a line needed i.e. footer of the web page or screened background image of left column on the letter head, etc.
Edited Email Exchange with Ed:
PETER:
Yep mentioned most of those issues in my post -- will add your comments to the post so they are "collected".
Pretty much is the church has chosen an identity that it is a traditionally "African" or "Black" church but open to all -- as the current mission/statement supposedly says then out logo should try and incorporate that but also with the text could/should say "all are welcome". Similarly trying to tie some signature "historic" piece" to the logo it could just be the current drawing -- but another element might work -- but I get the fear of overly complex. The logo does not have to tell the entire story but it should tell an accurate story (or aspirationaly accurate story).
We could do a more "Africanized"/interpreted drawing of the rose window -- have seen a few things online that could serve as inspiration. As far as the pattern -- yes it would need to be simple but clear / representative in nature and easy to duplicate in black & white/line drawing, etc. whatever it is -- original artwork is going to be key -- so no direct copying but "inspirational" source material.
I think we need a small group of people to ideate around the qualities that a logo could try to include and then check any designs against those vs. design by committee. Then take whatever designs/alterations back to that same group and test each one against that standard vs. free for all.
On Mar 8, 2010, at 1:46 PM, ehofmann@disivion.com wrote:
the concept is great, if that's the image the church wants to go with...
the inclusion of the kente might present a "we only want african-americans
here" statement -- intentionally or unintentionally.
the execution of the logo is going to be tricky.... it can be done, but
here are the things to note (including what you've noted on the blog):
1. logos need to "work" in black/white before they work in color. this is
particularly important since the church will be producing the logo via the
photocopier. most logos have a single-color, grayscale, and color versions
that are only slightly modified for readability.
2. logos should be simple and easy to understand. this helps to make them
memorable and recognizable. kente cloths are very complex patterns. this
is also important for production processes.... for example, the existing
rose window logo is pretty complex. if you were going to make a stencil or
get a vinyl banner made with it on it, it could potentially raise the cost
due to cutting labor. another potential issue with kente is the possible
"copyright" of the pattern. 3M was sued by a scottish family that
supposedly "owned" the tartan pattern they used on scotch tape. while i
don't anticipate the logo becoming a worldwide target, it is just another
thing to think about.
3. logos need to be readable in a wide variety of sizes... from the size
of a postage stamp and larger. the complexity of the church architecture
and the kente could be very difficult to read.
4. you might want to consider a focus group or round-table approach to
discuss the concepts St. Aug's could use. this could be an all-volunteer
group of "concerned" congregants. or you could use a survey format to
figure out what kind of imagery, elements, colors, (etc.) the congregation
would want. the downside to this is "design by committee".
if i can find my old logo concept sketches at home, i'll send them over.
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